How Umai Group helps businesses speak to the right audience

On April 16, the world celebrated Retail Media Day* for the first time. Kyrgyzstan is actively embracing this global trend, and many companies have already seen the benefits of this format.

Umai Group, the largest domestic retail operator managing the Globus, SPAR, Narodnyi, and Dostor markets, has been making successful efforts in this direction for a year and a half.

Our journey began with in-store corporate radio. We later added advertising on digital display surfaces such as cash registers and self-service screens. Today, we're going even further by launching ads on the tear-off sections of receipts. Now, every campaign finds its ideal customer, considering factors like purchase amount, chosen products, and even location.

The key advantage of Umai Group’s retail media platforms is the ability to reach your target audience in a precise and effective way. With our help, your advertising message won’t just be seen and heard—it will reach exactly those who need it most.

We invite local businesses and international companies to take advantage of our unique opportunities. Use Umai Group’s platforms and let your advertising working for real.

*Retail media is advertising placed in-store, such as on checkout screens, in-store radio, or even printed on receipts. This format helps brands speak directly to customers exactly when they are ready to make a choice.