Spring in Bishkek arrives together with Nowruz — a season of renewal, fresh beginnings, and meaningful connections.
- umai group
- 2 days ago
- 2 min read
Spring in Bishkek arrives together with Nowruz — bringing the aroma of freshly baked bread, children’s laughter, music, and a special sense of renewal that fills the air. On this day, Ala-Too Square traditionally becomes the heart of the celebration, gathering thousands of people to welcome a new chapter filled with hope and positive change.
From early morning, families, friends, and visitors come together in the city center. Among this vibrant flow of people are those who make the celebration even warmer and closer to the community. This year, Umay Group — the largest retailer in Kyrgyzstan — proudly joined the nationwide festivities.
Well-known and trusted brands — "Народный", Globus, "Достор", and SPAR — stepped beyond their store walls for a day to become part of the citywide celebration. For many residents, it was a pleasant surprise: their favorite products, consistent quality, and genuine care right in the heart of the capital.
Umay Group’s contribution extended far beyond treats and festive activities. Colorful characters and beloved delicacies could be found across different districts of the city. Yet the company’s involvement goes deeper than celebration — it reflects a consistent and meaningful commitment to community engagement.
According to Bakyt Karaev, First Deputy Head of the Leninsky District Administration, Umay Group regularly supports municipal initiatives and key public holidays — from Nowruz to International Children’s Day and other significant occasions. Over the years, the company has established itself as a reliable partner that actively contributes to the city’s social life. Behind this engagement lies more than business — it is a genuine desire to be part of the community, to share important moments, and to create not only quality products but also positive emotions.
Today, Umay Group operates 167 stores nationwide and serves over 270,000 customers ежедневно who choose Globus, SPAR, "Народный", and "Достор".
The company remains committed to being close to its customers — on holidays and on ordinary days alike — continuing to work with care and dedication for every citizen of Kyrgyzstan while strengthening a culture of responsible and sustainable retail.
